I DRIVE GROWTH BY COMBINING PRODUCT AND BRAND TO INSPIRE ACTION.

FROM START-UPS TO SCALE-UPS, PRODUCTS THAT HAVE NAILED PMF BUT NEED TO FIND THEIR VOICE FOR THE NEXT STAGE OF GROWTH, TO GLOBAL BRANDS THAT NEED TO ADAPT ACROSS MARKETS.

WANT TO GROW? THEN BUILD YOUR BRAND.

Let's grow

This is marketing

This is marketing

WHAT I DO

  • Strategic Vision & Long-Term Growth

    I specialise in the critical stages of a brand’s evolution -  from the zero-to-one build of corporate-backed ventures to the complex scale-up of established businesses in highly regulated sectors.

    Whether starting a brand from scratch or leading an existing team to unlock the next stage of growth, I focus on building trust-led marketing infrastructure and high-performing cultures. In categories like Fintech and HealthTech, where consumer confidence is the primary currency, I ensure brand strategy is deeply integrated with product utility.

    My approach pairs a hands-on, agile mindset with the strategic discipline of a corporate leader, ensuring marketing spend is treated as a measurable commercial investment that drives both impact and results.

  • High-Impact Leadership, On-Demand

    I provide part-time strategic leadership for businesses that require CMO-level expertise without the commitment of a full-time hire.

    This is designed for brands navigating a pivot, preparing for a funding round, or needing a steady hand during a leadership transition. I specialise in high-stakes, regulated categories - such as Fintech and HealthTech - where building deep consumer trust is as critical as hitting growth targets.

    I don't just provide a strategy; I work closely with your existing team to ensure the marketing engine is built for scale, remains compliant and ethical, and aligned with your broader business objectives.

  • High-Level Strategy & Governance 

    For boards and leadership teams seeking an objective external perspective.

    I act as a strategic advisor, providing 'sense-checks' on marketing investment, brand positioning, and digital transformation.

    I help you cut through the noise of the marketing landscape to focus on what actually moves the needle, ensuring your internal teams are empowered and your strategy is future-proof.

  • Developing the Next Generation of Leaders

    Developing your personal brand feels very different to developing brands for business. Why? Because it’s personal.

    I never set out to be a mentor, but it happened naturally. People are at the heart of leadership. I mentor driven individuals who are looking to elevate their impact and find their voice.

    Drawing from my experience leading teams in high-pressure environments, I provide the frameworks and confidence needed to transition from 'doing' marketing to 'owning' the strategy. If you need to be heard, I am here to listen.

Rachel Louie Butterworth, Fintech Marketing Leader.

THIS IS ME

I’ve spent my career at the heart of high-growth, regulated categories, usually brought in when things are either just starting or need to scale much faster.

From building award-winning Fintech brands to launching global consumer campaigns, I specialise in categories that require deep user trust and behavioural change. I’m just as comfortable building the first version of a marketing department from scratch as I am leading a much bigger team through a global scale-up.

My approach is simple: I care about building brands that connect on a human level, and cultures where people can do their best work.

Right now, I’m focused on Full-time roles (for the future), Fractional leadership, Advisory work and Mentorship.

Get in touch